Google Analytics is arguably one of the most powerful web analytics applications available today. The fact that, like many Google offerings, it’s an entirely free program, makes it even more appealing. A new version Analytics was recently rolled out to many users, and there have been some fairly significant user interface changes. By entering your Google Analytics ID into your admin dashboard, this powerful application will allow you to track traffic patterns on your bookme page. Considering most people already use at least some Google products, it makes sense to use Analytics, because it is such a powerful, yet easy-to-use, product.
The visitors overview is the default screen you’ll see when you view the report. This screen gives you the number of visitors, unique visitors, and pageviews (along with the average pages/visit). It also shows you the average time spent on your bookme page, the bounce rate, and the percentage of new visits (a pie chart comparing new to returning visitors is also shown). This gives you a good, high-level overview of how your bookme page is doing. High pages/visit, high average time on your site, and a low bounce rate give you an idea of how useful visitors are finding your bookme page once they arrive.
Click here to read this fantastic Beginners Guide to Google Analytics