If you're using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away to get the most out of your social ad budget: the Facebook pixel.WATCH INTEGRATION TUTORIAL
A Facebook pixel is code that you place on your bookme page. It helps you track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads—people who have already taken some kind of action on your website. It works by placing and triggering cookies to track users as they interact with your bookme page and your Facebook ads.
There are several ways you can use data collected from the Facebook pixel tracking to refine your Facebook advertising strategy.
With the Facebook pixel, you can:
Reach the right people Find new customers, or people who have visited a specific page or taken a desired action on your website. Plus, create Lookalike Audiences to reach more people who are similar to your best customers.
Drive more sales Set up automatic bidding to target people who are more likely to take an action you care about, like making a purchase.
Measure the results of your ads Understand how successful your ad is by seeing what happened as a direct result. You can view information like your conversions and sales. Find out what data you can see from your Facebook pixel page.