22 Jul 3 Ways a Blog Can Grow Your Business and Shorten Your Sales Cycle (Plus How to Do It)
If you haven’t started a blog on your website yet, the best way to start is just to do it. The more you do it, the more you’ll help Grow Your Business....
General
11 Nov Build Your Personal Brand Without Getting Too Personal
Every marketing professional and even the average layperson with some basic social media knowledge can tell you that in today's competitive market - your personal brand is key. If you want to stand out, (and who doesn't?), you need to determine what makes you an appealing personality to your potential...
30 Oct The Types of Employees Every Small Business Needs
Qualified and talented employees are key to the success of any organization, but for enterprises with 50 or fewer staff- every employees role is that much more important. There should be a proper balance between competent skills and personal qualities. In a small business every team member can have tremendous...
24 Oct 5 Emotional Triggers That Can Drive Your Brand’s Sales
Let's face it: most of our buying decisions are based on emotions. As human beings and are wired to be emotionally reactive. As much as we would like to think that all decisions are made after careful intellectual introspection, much of our behaviors are emotionally based. This is true in...
10 Oct Simple Ways to Optimize Your Blog For Search Engines
Blogs are a fantastic source of information and they can help immensely when you're trying to establish yourself as knowledgeable in your field. But, what's the point in having a blog that no one reads? If your blog isn't optimized for search engines, not many people are going to have the opportunity...
06 Oct How to Prepare Financially for Launching Your Own Business
Starting your own business is always going to be a challenge. It doesn’t matter what industry you are entering into, if you don’t start things on the right foot then everything that follows becomes much harder. Sorting out your financial security so you start in the strongest position possible is...
02 Oct 5 Social Media Goals Your Business Should Be Striving to Reach
Social media has become a key marketing tactic for most businesses, but most haven’t set any social media goals and that might be slowing them down. Without goals, it’s hard to know how successful you are in what you’re doing. You can’t know where to improve and where to focus your...
24 Sep Tips on How to Find Images Online
In the past, the only way you would know if your images were being used illegally by someone else was if you came across them by chance. Now, there is reverse image searching to help you, but even that may need adjusting to find the places your image is being used. Here are a...
15 Sep Five Questions to Ask Yourself Before Setting Up a Home Office
1) What Are Your Needs? Before you start working from you you’ll want to figure out what and how much equipment, tools, technology, (also known as “Stuff”) you’ll need. If you are a writer you’ll need a computer, high speed internet and maybe a printer and a phone. In other words -...
08 Sep What Every Video Marketing Newbie Needs to Know
What was once a nice add-on or a “special occasion” marketing tool is now the fastest growing and arguably the most important part of any company’s marketing strategy- video marketing. Video marketing has become a major component of all marketing strategies for both small and large businesses. The consumer public...
29 Aug How to Make Working From Home Work For You
Chances are these days that if you aren’t working from home, someone you know is. According to 2019 statistics 3.7 million people in the U.S are working from home at least part of the time. That number has gone up 115% over the last 15 years- in the 2010’s thousands...