Every marketing professional and  even the average layperson with some basic social media knowledge can tell you that in today's competitive market - your personal brand is key. If you want to stand out,  (and who doesn't?), you need to determine what makes you an appealing personality to your potential...

Qualified and talented employees are key to the success of any organization, but for enterprises with 50 or fewer staff- every employees role is that much more important. There should be a proper balance between competent skills and personal qualities. In a small business every team member can have tremendous...

Let's face it: most of our buying decisions are based on emotions. As human beings and are wired to be emotionally reactive. As much as we would like to think that all decisions are made after careful intellectual introspection, much of our behaviors are emotionally based. This is true in...

Blogs are a fantastic source of information and they can help immensely when you're trying to establish yourself as knowledgeable in your field.  But, what's the point in having a blog that no one reads?  If your blog isn't optimized for search engines, not many people are going to have the opportunity...

Starting your own business is always going to be a challenge. It doesn’t matter what industry you are entering into, if you don’t start things on the right foot then everything that follows becomes much harder. Sorting out your financial security so you start in the strongest position possible is...

Social media has become a key marketing tactic for most businesses, but most haven’t set any social media goals and that might be slowing them down. Without goals, it’s hard to know how successful you are in what you’re doing. You can’t know where to improve and where to focus your...